Social Media – facebook, twitter, blogs, youtube Training Course

Overview

The objective of the course is to enable participants to gain a mastery of fundamentals of main social media platforms and their use in various industries.

Course Outline

Marketing on the Internet

• What is socialmedia? Phenomenon of online communities
• Examples of current Internet campaigns
• The main advantages of social media over traditional communication channels
• Social Media and Advertising
• Business benefits resulting from the campaign socialmedia
• Selection of the communication channel
• E-Consumers – participants rather than users – who they are, they are looking for and what you expect?
• Basic terminology in e-marketing
• Targeting online advertising
• The performance indicators
• Efficiency and optimization activities
• Social networks: scopes, operation, function
• Building a community around the brand – goals and methods
• Engagement Marketing on social networks
• Word of Mouth Marketing – Opportunities and threats and a code of good practice.
• Viral Marketing – how to design a successful viral campaign
• advertising campaigns
• Handling of critical situations

Overview and specifications of basic communication platforms and their use in various industries

• Facebook
• Twitter
• Microblogs
• Discussion Forums
• YouTube
• Our class
• Company blog
• Services news
• Citizen journalism
• Cooperation with bloggers

Image creation

• Create a campaign image on the web
• Basic principles of creating communication strategies in social media
• Effective communication on the internet
• Language Internet.
• What to focus on and with what to give up.
• Mobile technologies.
• Rules for a good e-mailing
• Newsletters

Analysis and monitoring whether our actions are achieving the intended benefits

• Available analytical tools and their application in practice:
• Statistics Facebook and YouTube
• Google Analytics
• Available Social Media Monitoring Tool
• Practical measurement of ROI, the cost of obtaining the user / customer and their activation
• Assessment of the impact of Social Media on the image of the brand as a whole

Case studies

Completion of training and assessment