Overview
Audience
- Web analysist
- Data analysists
- Market researchers
- Marketing and sales professionals
- System administrators
Format of the Course
- Part lecture, part discussion, heavy hands-on practice
Requirements
- Experience or interest in web analytics, data analysis, and market research.
Course Outline
Introduction to Piwik
- Why use Piwik?
- Piwik vs Google Analystics
Setting up Piwik
Selecting which Websites to Monitor
Working with the Dashboard
Understanding Visitor Activity
Actions
Referrals
Generating Reports
Summary and Conclusion