Overview
Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.
This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.
By the end of this training, participants will be able to:
- Run a Google AdWords campaign that captures high-quality leads.
- Create a Google AdWords campaign to increase sales.
- Implement a bid strategy to profit on advertisement expenses.
- Improve existing marketing campaigns with Google AdWords.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Requirements
- A basic understanding of computers
Audience
- Marketeers
Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Google AdWords features
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targetting languages and locations
Search Ads
- Creating search ads
Keywords
- Using Google AdWords tool
- Using Google Keyword Planner
- Combining keywords and landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance
Bid Strategies
- Working with competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the finished ad
Summary and Conclusion