Google AdWords: Beginner to Advanced Training Course


Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

  • Run a Google AdWords campaign that captures high-quality leads.
  • Create a Google AdWords campaign to increase sales.
  • Implement a bid strategy to profit on advertisement expenses.
  • Improve existing marketing campaigns with Google AdWords.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.


  • A basic understanding of computers


  • Marketeers

Course Outline


Google AdWords Overview

  • What is Google AdWords?
  • Google AdWords features

Preparing the Environment

  • Setting up Google AdWords

Launching a Campaign

  • Working with Google search partners
  • Targetting languages and locations

Search Ads

  • Creating search ads


  • Using Google AdWords tool
  • Using Google Keyword Planner
  • Combining keywords and landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics
  • Reviewing statistics and performance

Bid Strategies

  • Working with competition metrics
  • Using automated rules

Conversion Campaign

  • Using conversion tracking
  • Adding a conversion tag


  • Adding a remarketing tag
  • Working with remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads
  • Viewing the finished ad

Summary and Conclusion

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