Overview
What you will get out of training:
- You will learn what the possibilities in the field of internet marketing are
- You will learn the specifics of advertising platforms and the importance of both SEO and analytics
- You will also learn how to prepare a marketing strategy for yourself and your company
- You will come out knowing the specifics of building a strategy and process
- You will learn how to cooperate with other digital agencies
Skills
- Strategy preparation
- Strategy evaluation in terms of performance
- Ability to choose priority platforms in the area of activity
- Building an appropriate and effective process of cooperation with agencies and evaluation of their results
Attitudes
- Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
- Confidence in the activities carried out and awareness of the steps / tests taken
Requirements
Basic knowledge of Internet marketing.
Course Outline
1. Introduction to internet marketing
a. What do we mean by “internet marketing?
b. What is performance?
c. Possibilities of digital activities (advertising platforms, SEO, analytics)
d. How to plan your activities?
2. Building a strategy for marketing activities
a. How to prepare a brief and define your goals?
b. How to choose advertising platforms and prioritize activities ( introduction
to campaign types within individual activities)?
c. How to create an action plan, timeline and personas considering tests and
trends?
d. How to choose a budget and how to use it in time?
3. Managing your marketing team
a. Cooperation with an agency – possible forms of cooperation
b. Cooperation with the agency – pros and cons
c. Managing the in-house marketing team, dividing tasks and maximizing
performance
d. Processes and tools that facilitate work
4. Measurement of effectiveness for e-marketing
a. What to look for when assessing the effectiveness of activities?
b. Basic measurement indicators
c. Analysis of sample campaign reports (divided into platform reports,
Analytics and dedicated reports)