Overview
Magento is a powerful and flexible open-source e-commerce platform with modular architecture. Written in PHP language against the Zend Framework, it allows users to deploy e-commerce websites in accordance with their business needs by utilizing many out-of-the-box templates and plug-ins.
In this instructor-led, live training participants will learn how to add categories and store products, process a purchase order and make shipments, run product promotions, manage customers and permissions, run multiple websites and stores, and more.
By the end of this training, participants will:
- Have a comprehensive, expert user level understanding of Magento usage and functionality.
- Be able to independently run and manage multiple websites and stores based on business needs.
- Be able to streamline business activity by simplifying and minimizing daily administration and maintenance efforts.
Format of the course
- Part lecture, part discussion, exercises and heavy hands-on practice
Requirements
- Basic knowledge of e-commerce
- Basic computer usage experience
Audience
- Merchants looking to set up a Magento store
- Merchants looking to improve the management of their existing Magento store
Course Outline
Introduction
Magento Overview
- An Introduction to Magento
- The Benefits of Magento
- Understanding the Basic Elements for Magento
Categories Management
- Adding Root Categories
- Adding Subcategories
- Managing Categories
- Working with Page Design
Attributes Management
- What are Product Attributes
- Creating an Attribute
- Creating an Attribute Set
- Assigning Attribute Set to Products
- Managing Attribute Sets
Store Products
- Adding a Simple Product
- Adding a Configurable Product
- Adding a Grouped Product
- Adding Products to Categories
Inventory Configuration and Management
- Configuring Inventory Settings
- Managing Product Inventories
Order Management
- Processing a Purchase Order
- Checkout Process
- Shipping Options and Delivery Tracking
- Tracking Payment and Invoicing
- Managing Customer Ratings and Review
Marketing Promotions
- Product Catalog Pricing Rules
- Shopping Cart Pricing Rules
- Newsletters and Promotion emails
Customer Management
- Manage and Group Customers
- Manage Customer Groups
Reports
- Types of Reports
- Running and Generating Reports
- Refreshing Sales Report Statistics
SEO Best Practices
- Introduction to Metadata Fields
- Sitemap Management
- Catalog URL Management
Running and Managing Multiple Websites and Stores
- Solutions for Running and Managing Multiple Websites and Stores
- Best Practices for Running and Managing Multiple Websites and Stores
Closing Remarks