Overview
This course is designed to help Managers and Executives understand the Important and organizational of Press Conference. Participants will be introduced to the important of Press Conference, tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations.
Objectives.
• Developing competencies in the area of organizational of Press Conference
• Increasing the efficiency of Managing Press Conference and Media Enquiries
• Attaining the knowledge of how to get to the underlying needs and expectations of journalist
• Building strong and sustainable relationships with members of the press or media
• Expanding the positive image of the company in the market
• Identifying, reducing, and overcoming objections and barriers
• Developing skills to communicate clearly and effectively
Training Benefits.
• Those who are interested in harnessing the power of public relations to better achieve organizational
goals
• Managers/Executives who need to establish and maintain effective media relations
• Those who need to gain a better understanding of PR tools like press releases, press kits and press
conferences
• Those who wish to learn how to handle media interviews to achieve positive results
Requirements
- Prerequisites:There are no specific requirements needed to attend this course.Who should attend
- • Managers and Executives
- • Executive who need to gain a better understanding of PR tools like press releases, press kits and press Conference
- • Those who wish to learn how to handle media interviews to achieve positive results
- • Media or Event Corporate Representatives
- • Professionals wishing to pursue a career in public relations to better achieve organizational goals
- • New Hirers
Course Outline
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations