WeChat Marketing Training Course


WeChat Marketing is an online marketing method that rises along with the popularity of WeChat.

This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing managers and sales representatives who wish to do digital marketing on WeChat.

By the end of this training, participants will be able to:

  • Deliver a message to over multiple recipients at once on WeChat.
  • Market (to strangers) on WeChat free of charge.
  • Open WeChat Wallet and use WeChat Pay.
  • Advertise using a WeChat Official Account.

Format of the Course

  • Interactive lecture and discussion.
  • Case studies.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.


  • Basic knowledge of social media.


  • Entrepreneurs
  • Marketing managers
  • Sales representatives

Course Outline


Overview of WeChat Functions

Understanding the WeChat Ecosystem

Getting to Know Unique Features of WeChat

Case Studies

Adding Friends on WeChat

Posting Moments in WeChat

Enabling WeChat Broadcast Messages

Reaching out to the Stranger Market

Activating WeChat Wallet and WeChat Pay

Building a WeChat Mini Program

Creating and Managing a WeChat Official Account

Selling on WeChat

Applying Different Marketing Techniques for Various Industries

Summary and Conclusion

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