Overview
WeChat Marketing is an online marketing method that rises along with the popularity of WeChat.
This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing managers and sales representatives who wish to do digital marketing on WeChat.
By the end of this training, participants will be able to:
- Deliver a message to over multiple recipients at once on WeChat.
- Market (to strangers) on WeChat free of charge.
- Open WeChat Wallet and use WeChat Pay.
- Advertise using a WeChat Official Account.
Format of the Course
- Interactive lecture and discussion.
- Case studies.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Requirements
- Basic knowledge of social media.
Audience
- Entrepreneurs
- Marketing managers
- Sales representatives
Course Outline
Introduction
Overview of WeChat Functions
Understanding the WeChat Ecosystem
Getting to Know Unique Features of WeChat
Case Studies
Adding Friends on WeChat
Posting Moments in WeChat
Enabling WeChat Broadcast Messages
Reaching out to the Stranger Market
Activating WeChat Wallet and WeChat Pay
Building a WeChat Mini Program
Creating and Managing a WeChat Official Account
Selling on WeChat
Applying Different Marketing Techniques for Various Industries
Summary and Conclusion