Matomo Training Course


Matomo is an open-source web analytics software that provides statistic reports on data based on website usage and activities.

This instructor-led, live training (online or onsite) is aimed at analysts who wish to use Matomo to perform web analytics tasks such as generating a detailed report on the usage of a website.

By the end of this training, participants will be able to:

  • Understand how Matomo works in analyzing web data.
  • Learn how data is collected and tracked with Matomo.
  • Understand and interpret Matomo reports.

Format of the Course

  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.

Course Customization Options

  • To request a customized training for this course, please contact us to arrange.


  • Knowledge of data and data analytics


  • Web analysts
  • Data analysts
  • Market researchers
  • Marketing and sales professionals
  • System administrators

Course Outline


What is Matomo?

Installing and Configuring Matomo

Understanding Matomo Features

Integrating Matomo

Tracking Goals and Events

Understanding Segments and Funnels

Users Flow

Heatmaps and Session

Media and Form Analytics

Using Search Engine Keywords

Custom Reports and Roll-Ups

Multi-Channel Attribution

A/B Testing

Activity Audit Log

White Label

Summary and Next Steps

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